Privacy Policy

Effective Date: May 9, 2025

Applicable Law: Governed by PIPEDA and applicable provincial privacy legislation in Canada.

Definitions

• Parva: Parva Inc., the company providing the Service.
• Personal Data: any information relating to an identified or identifiable individual.
• Service: Parva CRM platform and related offerings.
• Service Providers: third-party vendors processing data on our behalf (e.g., analytics, payment processors).
• You/Your: the individual or entity using the Service.
• Privacy Officer: the designated contact at Parva responsible for privacy inquiries.

Legal Basis for Processing

• Consent: for marketing communications and optional features.
• Contractual Necessity: to provide and maintain the Service.
• Legitimate Interests: improving features and security monitoring.
• Legal Obligations: compliance with laws and regulations.

1. Information We Collect

1.1 Personal Data You Provide

• Account Info: name, email, business name, password.
• Profile Data: company logo, preferences, custom settings.
• Communications: support requests, feedback.

1.2 Usage & Technical Data

• Device/browser type, IP address, OS, timestamps.
• Feature usage, pages viewed, error logs.
• Cookies and tracking technologies (see Section 4).

1.3 Anonymous & Aggregated Data

• Non-identifiable usage patterns used for analytics.
• Aggregated data shared externally without Personal Data.

2. How We Use Your Information

• Provide, maintain, and improve the Service.
• Authenticate and manage your account.
• Respond to support requests and inquiries.
• Send marketing communications with consent (CASL compliant).
• Detect fraud and ensure security compliance.

3. Sharing & Disclosure

• Service Providers for analytics, payments, and email.
• Legal authorities when required by law.
• Business transfers (mergers, acquisitions).

We do not sell your Personal Data.

4. Cookies & Tracking Technologies

We use cookies and similar tools to:

• Remember preferences and maintain sessions.
• Analyze usage and performance metrics.
• Enable embedded content (e.g., videos).

Manage cookies via browser settings; disabling may affect functionality.

5. Data Retention & Security

• Account Data: retained while account is active plus 2 years.
• Analytics & Logs: retained for 1 year.

Secured with encryption (in transit and at rest) and regular security audits.

6. Your Rights & Choices

• Access & Portability: request copies within 30 days.
• Correction: update inaccurate details.
• Deletion: close account and erase data (legal exceptions apply).
• Unsubscribe: opt out of marketing emails via link.

Contact our Privacy Officer at privacy@helloparva.com for requests.

7. Children’s Privacy

Not for users under 13; age verified at signup; parental consent required for minors.

8. Third-Party Links & Embedded Content

We may link to external sites. We are not responsible for their privacy practices; review their policies directly.

9. International Transfers

Data may cross borders (Canada and abroad). Your use of the Service constitutes consent.

10. CASL & Electronic Communications

Commercial and transactional messages include unsubscribe options; details at CASL.

11. Data Breach Notification

We will notify affected users and the Privacy Commissioner within 72 hours of a confirmed breach involving Personal Data.

12. Complaint & Oversight

Contact our Privacy Officer at privacy@helloparva.com first. If unresolved, file a complaint at Office of the Privacy Commissioner.

13. Changes to This Policy

Updates posted here with new Effective Date; major changes notified by email.

14. Contact Us

Questions? Email privacy@helloparva.com.